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Can new, sweeter beets defeat stigmas? Wisconsin breeders hope so

“It’s no longer your grandmother’s pickled beets,” said Adam D’Angelo, a UW-Madison graduate student and plant biologist. “You go to the grocery store, and you find beet juice, beet chips, beet this and beet that.” D’Angelo and UW-Madison horticulture professor Irwin Goldman recently appeared on Wisconsin Public Radio’s “The Larry Meiller Show” to discuss their work redesigning beets for modern tastes. Goldman said people often complain “about the fact that they taste like dirt.”

“You look at it, and you think of the huddled masses of our ancestors and their old-style foods,” Goldman said. “But there’s something about its earthiness, about its color and its beauty that I find has grown on me over the years I’ve worked on it.”