If you step inside a Sephora in the United States, including in Wisconsin, you’ll find RANAVAT. The skin and haircare brand has been featured on the “Today” show and by Vogue India, Women’s Health, InStyle and more. And, according to Vogue India, it’s gotten a celebrity following, including Gwyneth Paltrow and Mindy Kaling.
While the brand is Los Angeles-based and its products are made in India, it has Wisconsin roots. Its founder and CEO, Michelle Ranavat, is a Greendale native and a University of Wisconsin-Madison alumna.