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At 90, Milwaukee business leader Sheldon Lubar chronicles his remarkable life in a new book

Noted: Lubar grew up near Sherman Park and then in Whitefish Bay, the son of a Milwaukee woman and a Russian immigrant who was “a two-fisted man’s man and a very hard worker.” He was a “B” student in high school, and it was a given that he and his sisters would go to college. The logical place, at $40 a semester when Lubar enrolled in 1947, was the University of Wisconsin.