Shopping is actually a very normal, human response to chaos. It’s what Christine Whelan, a professor of consumer science at the University of Wisconsin-Madison, calls credible costly commitments. These are purchases we think may solve our problems.
Shopping is actually a very normal, human response to chaos. It’s what Christine Whelan, a professor of consumer science at the University of Wisconsin-Madison, calls credible costly commitments. These are purchases we think may solve our problems.