Heather Kirkorian, professor of human development and family studies at the University of Wisconsin-Madison, researches the effects of media on children’s development. Kirkorian said media effects vary widely among individuals, noting it can pose both positive and negative outcomes. While clear evidence exists of manipulative practices to keep youth engaged longer, she said a direct link is lacking between the use of social media and an increase in suicidal ideation or mental health problems.
“It’s really important for us to understand that the effects of media are not the same for everybody, and some groups of children might be disproportionately affected by media,” Kirkorian said.