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Wisconsin legislators pushing market-based approach to farm pollution say it will work. The evidence isn’t clear.

Quoted: Morgan Robertson, a University of Wisconsin-Madison geography professor who studies market-based environmental policy, is less certain. In the past, lawmakers and industry groups across the country have been too optimistic about farmer participation in water quality trading programs, he said.

“To the extent that that’s an attractive strategy at the state level — the 30,000-foot level — for somebody planning a statewide political response, it’s not necessarily an attractive strategy for Joe and Jane Farmer in Kewaunee County who have other kitchen-table concerns,” he said.