Quoted: “There’s an innate survival system in humans,” said retired University of Wisconsin communications professor Joanne Cantor. “It’s sort of like driving by a car wreck — you don’t want to see it, but you can’t help looking at it.
“Then there are others who like to play with those emotions and take risks,” said Cantor, who has spent 30 years researching the emotional reactions of adults and children to mass media, including fright.