Beginning in 2018, University of Wisconsin-Madison researchers Ellen Converse, Matt Borkenhagen and Mark Seidenberg transcribed a collection of popular contemporary children’s books, frequenting several local libraries — from Madison Public Library to the university’s Cooperative Children’s Book Center … “One surprise is just how robust some of these gender associations are, given how little text is actually in these books,” said Gary Lupyan, a UW-Madison psychology professor and advisor to the study.
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