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Vaping down among Wisconsin teens, while underage sales rise under new law

“(Nicotine) literally alters the makeup of the brain as it’s developing,” explained Chris Hollenback, the communications director for the University of Wisconsin-Madison Center for Tobacco Research and Intervention. “You have these receptors saying ‘more, more, more.’ When you’re under the age of 17, it’s easier to get addicted and harder to quit.”