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UW professor is on a mission to grow a better-tasting beet

Whether you love beets or hate them, you probably haven’t given them as much thought as Irwin Goldman.

A professor at the University of Wisconsin-Madison, Goldman is also former chair of the department of horticulture. The Goldman Lab there is even named after him. He and colleague Nick Breitbach spent decades trying to breed a better beet. Now the Badger Flame Beet is getting attention nationwide from growers and chefs as it becomes increasingly available.