Access to scholars. There are brilliant scholars whom nonacademics don’t get to engage with. So, to increase access to them, I hosted a weekly show on Instagram Live where I interviewed various academics, including Gloria Ladson-Billings, professor emerita at University of Wisconsin at Madison, and Chris Emdin, Maxine Greene Chair for Distinguished Contributions to Education at Teachers College. You may not want to do something like that every week, but you might post clips from an academic talk or a video of an interview regularly, or at least from time to time.
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