Qutoed: LAs Alta Charo, a professor of law and bioethics at the University of Wisconsin, Madison, says of our genetic-engineering capability, “At a very instinctive level, there’s a sense that these are things humans are not supposed to be doing.”
Quoted: Playing to fears around worst-case scenarios can be a powerful tactic. Dietram Scheufele, who studies scientific and political communication at the University of Wisconsin, Madison, says that scientists are generally much worse than activist groups at shaping public opinion, in part because they tend to rely on logical reasoning and facts, while activist groups are more likely to tap into unconscious values and emotions — like using the term “Frankenfoods” to describe G.M.O.s.