Quoted: “Typically, the Saturday before Christmas is very close to Black Friday in sales,” said Executive Director of the Kohl’s Center for Retail at UW-Madison, Jerry O’Brien. “There’s a lot of people [where] it’s actually part of their tradition, you go out just before the holiday and buy the stuff.”
O’Brien says one of the advantages of having a mid-week Christmas is the potential many workers might either start their holiday next weekend, or begin a long weekend at the start of Christmas.
“Additionally, it’s the time where people are taking their returns in, and they have gift cards, so there’s a lot of traffic in the stores and there’ll still be some really great deals out there,” he said.