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Republicans could get behind a green jobs program. Just not this one.

“If I was an advisor to the Biden White House on communication, the first thing I would tell them was to not use the word ‘climate’ for anything like this,” said Dietram Scheufele, a communications professor at the University of Wisconsin-Madison. It erased an idea that resonated across the aisle — “conservation” sounds a whole lot like “conservative” — and replaced it with one “that’s going to make one side cringe,” Scheufele said.