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Report: COVID-19 Pandemic Driving Wisconsin’s Alcohol Sales

Quoted: National studies show people have been consuming more alcohol, especially women with young children, during the pandemic, said Julia Sherman, coordinator for the Wisconsin Alcohol Policy Project at the University of Wisconsin-Madison Law School. She said other research has found that people who increased alcohol consumption to cope with natural disasters, like Hurricane Katrina, didn’t slow their drinking afterward.

“And that is the big question,” said Sherman. “Will the drinking subside as this crisis fades? As we are able to get back to normal or the new normal? Will we all go back to the previous level of alcohol consumption? And based on this other reporting, it’s not as likely as we might hope.”