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Public engagement: Balancing altruism and self-interest

Dominique Brossard, a professor in the University of Wisconsin–Madison’s Department of Life Sciences Communication, said she is beginning to see some junior faculty include outreach activities in their tenure packages, and while the response to these efforts can vary depending on factors including discipline, the makeup of the committee, and the institution, “it’s regarded in a more positive light than it was a number of years ago. … Things are changing more slowly in some disciplines than others, but overall I think there is a trend.”