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Most new Madison apartment buildings are unaffordable to average renter, analysis shows

Considering those factors, Madison needs to build its way out of the housing crisis, experts said. That means building units at all price points to stabilize rent prices, said Kurt Paulsen, urban planning professor at UW-Madison.

“It’s a hard sell, but it works,” Paulsen said. “Housing is mostly a private business. We cannot force a developer or a landlord to provide low-cost affordable housing.”