B Corp certification isn’t particularly well known among consumers yet, said Neeraj Arora, executive director of the Nielsen Center for Marketing Research at UW-Madison, but he thinks awareness of the certification and its meaning will grow.
B Corp certification isn’t particularly well known among consumers yet, said Neeraj Arora, executive director of the Nielsen Center for Marketing Research at UW-Madison, but he thinks awareness of the certification and its meaning will grow.