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Madison businesses launch GoFundMe campaigns to pay the bills and fund expansion

Michelle Somes-Booher, director of the Wisconsin Small Business Development Center at the UW-Madison School of Business, said that coming out of the pandemic, business owners have had to make lots of adjustments.

“We’ve had wage increases and whatnot,” she said. “And then with higher interest rates, that always causes business owners to have to do things maybe they wouldn’t have done in the past.”