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Inside Smashmallow, Silicon Valley’s Failed Marshmallow Startup

Everyone agrees that it ought to have been possible, engineering-wise, to make a machine that made Smashmallows. Everyone also agrees that, in the end, no one was able to. “The fact that Tanis said they could do it was interesting,” says Richard Hartel, a food engineer who leads the candymaking program at the University of Wisconsin. “Their engineers must have said, ’Well, this shouldn’t be a problem.’ They probably figured this was going to be easy, and it turned out to be harder than they thought.”