Another issue is that the people who are most at risk, such as homeless people, older people living alone or people living in poverty, are often the ones who are the hardest to reach, said Richard C. Keller, a professor at the University of Wisconsin who focuses on the global history of the environment. For them, naming a heat wave may have limited, if any, impact, but it could raise overall awareness within a community, and prompt people to check in those who are more vulnerable.
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