Humankind has long sought crowd-sourced answers to problems. From the 300-year history of the advice column to the plethora of advisers at our employ — spiritual, political, financial, emotional, professional, legal — people are inclined to make better choices when those actions have been guided by another. “We all have biases,” says Lyn Van Swol, a professor of communication science at the University of Wisconsin-Madison, “and if you can meld your perspective with another good source of information, you’re starting to cancel out some of your biases.”
University Communications