Quoted: While other YouTube child performers tend to adopt the site’s popular blogging style, speaking directly to viewers as they unbox toys or shop in a mall, “Like Nastya” videos usually involve short, episodic plots. The storylines are simple enough for a three-year-old to follow. Heavy doses of sound effects, jump cuts and slapstick humour are like sugar for young audiences, said Heather Kirkorian, a professor at University of Wisconsin-Madison who studies cognitive development and media. “It’s like ‘The Three Stooges’,” she said. “That plays really well with preschoolers.”
University Communications