Gary Lupyan, a psychology professor at the University of Wisconsin–Madison, says that words can organize the way we think about the world and shape the way we perceive it. In a recent experiment, he and his colleagues measured how hard it was for English speakers to assign circles colored in diverse ways to a random category (such as “A” or “B”) if the colors were easy to name (for instance, “red” or “blue”) or hard to name (“slightly neutral lavender” or “light dusty rose”). All the colors, regardless of how nameable they were in English, were equally easy to discriminate visually from one another. Even so, Lupyan and his colleagues found strong differences in participants’ ability to learn which circles went into the different categories based on how easily nameable the colors were.
University Communications