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Every state offers a 529 plan—here’s how to pick the best one for you

“Everyone’s situation is different, but 529 plans for most people are an excellent choice,” says Cliff Robb, associate professor of personal finance at the University of Wisconsin, Madison. “The most important benefits of 529s are the flexibility — flexibility in what you’re investing in within those plans and flexibility to pick any state’s plan — and the true benefit of tax-free growth upon withdrawal.”