“There has not been a line in terms of what modifications are okay,” said Dietram Scheufele, who studies misinformation and social media at the University of Wisconsin-Madison. Public opinion about what’s acceptable in altering content has changed, such as editing photos of ourselves on Instagram or LinkedIn, he said.
“If some deepfake comes out of Biden falling down repeatedly right before the election in key states, and it all turns out to be fake five days later, that’s completely irrelevant,” Scheufele said. “We don’t have video-assisted review like we have in in football, which means the game will have ended and the result will stand.”