Boba tea in Wisconsin: How the colorful Asian drink is growing in popularity and creating a chance for cultural awareness

Victor Jew, a University of Wisconsin–Madison senior lecturer in the Asian American Studies department, said bubble tea is a “pan-ethnic phenomenon.”

It “speaks to a key idea in Asian American studies that you have all these different communities and histories and groups — they can find common ground, which is that pan ethnicity, that decision to identify an umbrella away as Asian American.”