From Crayola polls to legitimate peer-reviewed studies, the BBC investigated the science of how we perceive color and found that not only do we adore blue, but our perceptions of color are shaped by our experiences. Highlighting research from University of Rhode Island associate professor Lauren Labrecque and University of Wisconsin psychology professor Karen Schloss, the BBC reports that our preference for blue is longstanding, and that we start to give meaning to colors as we age.
University Communications