‘Barbie,’ a feminist film about toxic masculinity and gender equality, is marketed as politics-free pink fluff

And yet 35% of the audience were men. What gives? “The current level of uncertainty and turbulence and anxiety accounts for part of that crossover among genders,” said Nancy Wong, a professor of consumer science at the University of Wisconsin-Madison. “People associate ‘Barbie’ with a more comfortable, simple and stable time in their lives.”