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Bad Bunny Is A Folk Artist First And A Pop Artist Second

“For those of us in the diaspora, his music is a way to connect to home. It’s comforting to listen to him refer to places I used to go to when I was living on the island,” said Aurora Santiago Ortiz, assistant professor of Latinx studies at the University of Wisconsin-Madison. Scholars and teenage TikTokers alike express a sense of intimacy with the music, which speaks to us as only a local can.