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Back-To-School Shopping Season A Success For Retailers, But Supply Chain Troubles Could Continue Into Holiday Season

Despite supply chain and hiring woes, experts say retailers in Wisconsin have had a successful back-to-school shopping season.

Jerry O’Brien, the executive director of the Kohl’s Center for Retailing at University of Wisconsin-Madison, said “it’s actually been a pretty good season in spite of lots of problems.”

“Retailers are pretty happy with the sales,” said O’Brien. “They just wish some of the other issues were better.”