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After a rough chapter in 2023, the dairy industry storyline is looking better in 2024

Dairy’s storyline for 2023 in Wisconsin and across the United States “was not the best storyline we could imagine,” said Chuck Nicholson, associate professor of economics, however he is seeing signs that point to milk price improvement in the coming year.

Nicholson, an associate professor of dairy economics at the UW-Madison spoke about dairy’s economics at the Renk Agribusiness Agricultural Outlook Forum in late January on the campus of the University of Wisconsin-Madison.