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35 years later, shift to specialty cheese paying off for Wisconsin farmers

Quoted: “Mind you, it’s a difficult thing to do, and to do well,” said Mark Stephenson, director of dairy policy analysis at UW-Madison.

Stephenson said farmers often make about $20 per hundredweight (cwt) for milk. By selling the cheese instead of the milk, they can get somewhere closer to $100 cwt for their milk.

“Sure, there are additional costs along the way, but potentially the income stream is bigger,” Stephenson said. “But there are a lot of ways it can go wrong.”