Not a moment too soon, the University of Wisconsin-Madison has chosen a paradigm-shifting book on truth, persuasion and social change for its 2023-2024 Go Big Read common reading program.
“How Minds Change: The Surprising Science of Belief, Opinion, and Persuasion” by David McRaney (Penguin Random House 2022) tackles the psychology that drives our bitterly divided, tribal politics, and sheds light on the path to a more civil, democratic and constructive future.