Karla Weber Wandel, communications manager for the University of Wisconsin at Madison’s financial aid office, started working with Ivy.ai’s chat bot in 2018. The technology scrolls the UW Madison financial aid page daily to provide up-to-date information to chat-bot users.
“It wasn’t to address one financial aid issue arising; more so it’s just helping folks get access to information on the site when the hot topics were popping up,” Weber Wandel said. The chat bot is especially helpful, she added, with the FAFSA change on “the forefront of everyone’s minds.”