“(With the old website) you find out about the Board of Regents, you may find out a little bit about me, but you don’t find out how you apply to a school or what schools are available to you,” UW system President Jay Rothman said. “The best analogy I’ve figured out is that … when you go to a bank’s website, you don’t find out about the board of directors, you find out how to open a checking account. And that’s the same kind of consumer-friendly focus that we want to have for our students.”