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Scholarship vs. student loan: Why colleges for poor students cost more

That reality is very different about 90 minutes to the west, at the state’s flagship school, the University of Wisconsin-Madison. The college, its academics and athletics ranked high nationally, is the dream school for many in Wisconsin – considered a place for high-achieving students from inside and outside the state. And for those who enroll, UW-Madison can be relatively affordable. The college gives out $71 million in grants to students with need — more than 10 times what UW-Milwaukee is able to provide.