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Attempt to trademark logo lands Weyauwega-Fremont in hot water with UW-Madison

After changing the high school’s nickname from “Indians” to “Warhawks,” the Weyauwega-Fremont School District is now also looking for a new logo for the district.

The school district was in the process of trademarking its “WF” logo when it was contacted by the University of Wisconsin, which objected because it’s too similar to the Badgers’ “Motion W” logo, according to district administrator Phillip Tubbs.

UW spokesman John Lucas said the school does not proactively monitor school districts. But because Weyauwega-Fremont attempted to register its logo as a trademark, the university was notified and deemed it necessary to act to protect its trademark.