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UW’s challenge

It’s a story that Madison loves to hear. Two plucky entrepreneurs, Kevin Conroy and Manesh Arora, are hired in 2009 to revive a moribund health-tech startup in Boston. They have the temerity to move it from the best-known metropolis in the country for medical innovation to the much smaller Madison, where Conroy had run Third Wave Technologies. Their company had but two employees.