Noted: One way to appeal to youth on Covid-19 is by placing the wellbeing of their social group on their shoulders, said Dominique Brossard, a professor specializing in science communication at University of Wisconsin at Madison.
She pointed to the decades-old “Friends don’t let friends drink and drive” slogan in the U.S. as one successful campaign that helped lower incidence of youth drunk-driving. Simply relaying information about the virus may have limited effectiveness with the younger generation, who are accustomed to being bombarded with a constant stream of content.