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Walmart Presses Into Stores as Fulfillment Center Strategy

Quoted: As customers make their way through shelves, they may move or pick up items in ways that can make the location and quantity of inventory difficult to to gauge, said Hart Posen, professor at the University of Wisconsin school of business.

“It leads to lots of mistakes and errors because what the computer system says is on the shelf might not be there, because a customer has it in their cart, or…picked it up and moved it someplace else,” he said. “So mostly using store shelves for e-commerce fulfillment is not a scalable and efficient way to do it.”