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Wisconsin’s 35 Most Influential Asian American Leaders 2022, Part 1

Noted: Dr. Soyeon Shim assumed her current position as the Dean of the School of Human Ecology (SoHE) at the University of Wisconsin-Madison in 2012. She has led SoHE’s All Ways Forward campaign and exceeded its campaign goal by 150% by raising $72 million, including 13 endowed chairs and professorships, a deanship, and 10 new graduate fellowship endowments. Dr. Shim’s scholarly research focuses on consumer decision-making and has won competitive grants totaling more than $1.5 million from federal agencies and private foundations. Dr. Shim has received numerous teaching, research, development, and leadership awards, both at the university and state/national level.