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People are ditching traditional jobs for social media careers. Here’s how five Wisconsinites did it themselves.

Noted: If you’re an aspiring content creator and you want to learn how to make YouTube video thumbnails, attract sponsorships or gain more followers, then Muaaz Shakeel is your guy.

As Shakeel’s freshman year of college at the University of Wisconsin-Madison was approaching, he decided he wanted to give content creation another try. This time, he took it seriously, he said, and taught himself everything he needed to know about being a YouTuber.