‘If It’s Not A Financial Issue, Then What Is It?’: Evers Proposes Money To Help Schools Change Mascots | Wisconsin Public Radio

But rebranding isn’t exactly simple. Before officially changing its mascot, the district had been using a ’WF’ logo. It attempted to copyright the design last year, but ultimately it was too similar to the “Motion W” used by the University of Wisconsin-Madison. Now, the university is helping the district design a new logo, Tubbs said.