Noted: Fetch Rewards has offered customers incentives for purchasing products from partner brands like General Mills, Frito Lay and Unilever. Points earned on purchases can be redeemed for gift cards from Amazon, Target and Starbucks.
“We see a huge opportunity in that there’s probably 100 million U.S. households we should be very well plugged into, but today we only have 13 million active monthly users,” said company founder and CEO Wes Schroll.
Schroll started the company in 2013 when he was a sophomore at the University of Wisconsin-Madison. It’s now valued at more than $1 billion, making it part of an elite group of startups called “unicorns.”