Quoted: Sarah Botham teaches agriculture and life sciences marketing at the University of Wisconsin-Madison. She said the Cheeselandia campaign is a successful example of the way that agriculture is trying to “market smarter” and with a new customer in mind.
“They are reaching, first of all, people who are really interested in Wisconsin cheese and secondly people who are of a younger demographic,” Botham said. “That generation is interested in not just eating but in understanding where their food comes from, in experiencing the food and sharing it with friends.”