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Wisconsin companies, city of Madison join challenge to cut carbon emissions in half by 2030

Quoted: Tom Eggert, a retired sustainability professor who taught at the University of Wisconsin-Madison, said customers, employees and investors are pushing businesses to make commitments to reduce their emissions.

“You start with maybe a lot of greenwashing, but we’ve seen over time that the infrastructure gets created underneath those goals, underneath those targets, to be very credible, when people then question them on what they’re doing,” said Eggert. “I would say companies in Wisconsin, companies in the United States, companies around the world are on a continuum from complete greenwashing at one end to complete transparency and viable targets on the other.”