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Why Do Intelligent Women Join Cults?

Quoted: The inclination toward self-help is strong in this country. As Christine Whelan, a professor at the University of Wisconsin who wrote her dissertation on the self-help industry, told me, “The NXIVM cult started out as a traditionally leadership self-help model of empowerment and behavior modification. …. the lessons that were being taught to the broad introductory group were fairly simple strategies for accomplishing goals in your life.”

But then, she notes, NXIVM faced the same problem that all personal-improvement workshops seem to face: “How do you continue to ‘transform’ people after they’ve completed the entry-level experiences?” she asks, adding: “You up the ante.”