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‘We want people to feel the energy’: Arts groups work to woo patrons back to performances

As with health care, the COVID-19 pandemic exacerbated trends that were already underway — and are linked to larger social issues, said Sarah Marty, director of the Bolz Center for Arts Administration at the UW School of Business, and producing artistic director for Four Seasons Theatre.

Today, “people are spreading their arts dollars around to different art forms,” Marty said. “That’s wonderful for the audiences, but difficult for the arts organizations.”