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VendRx sounds convenient. But it could pervert physician incentives.

In the years that followed, some patients continued to buy certain drugs from their doctors, and some pharmacists continued to compound medications. But, as regulation increased, the diverse pharmaceutical market began to consolidate. With that transition, said Lucas Richert, a historian of pharmacy at the University of Wisconsin-Madison, pharmacists began “moving away from this role of compounders, and moving into a role where they are offering pharmaceutical services in their own shops.”